What to Look For in a Web Agency in Philadelphia

michael 6 Min Read

Selecting the right web agency is a crucial decision for any organization looking to enhance its digital presence. With Philadelphia being a vibrant and increasingly digital market, identifying a web agency that can meet your specific needs and propel your brand forward is essential.

Web agency Philadelphia landscape is as diversified as the city itself—boasting a mix of traditional design firms and innovative tech startups. Here’s a comprehensive guide to what you should be looking for when selecting a web agency in the City of Brotherly Love.

A Proven Track Record in Your Industry

Experience counts. One of the first things to consider when choosing a web agency is their track record—especially within your specific industry. An agency that understands the ins and outs of your sector is better equipped to create a website that resonates with your target audience and meets industry standards.

To ascertain this, request case studies, testimonials, and a client portfolio. The depth of experience an agency can demonstrate provides insight into their ability to tackle the unique challenges presented by your industry and deliver results.

Philadelphia has a unique local culture with its own set of preferences and trends. A web agency familiar with the local market will understand the nuances that can impact your digital strategy. Local knowledge can be the difference between a cookie-cutter website and a site that speaks directly to your Philly audience.

Ensure the agency has Philadelphia-centric designs and references that resonate with the city’s culture. 

Expertise in Responsive Design and User Experience (UX)

The majority of internet traffic now comes from mobile devices, making responsive design an absolute must. A Philadelphia web agency worth its salt will prioritize user experience (UX) and create a site that functions flawlessly across all devices.

Inquire about their design approach, and ensure the agency considers UX as a holistic process that encompasses layout, navigation, and overall user satisfaction. You may even want to examine their work on various devices to see responsiveness in action.

SEO and Content Strategy Capabilities

A beautiful website is only as good as the traffic it receives. The right web agency should be well-versed in search engine optimization (SEO) and content strategy. 

This means they can create a site that not only looks great but also ranks high on search engine results pages (SERPs).

Discuss their approach to keyword research, on-page optimization, and content creation. Understanding how their strategies align with your SEO goals is vital to ensuring your website is discoverable by your target audience.

E-commerce Expertise

If your project involves e-commerce, be sure to select a web agency with a strong background in creating online stores. Building a secure and efficient e-commerce platform requires specialized knowledge.

Inquire about their experience with different e-commerce platforms, payment gateways, and online security measures. Ask for examples of previous e-commerce projects to gauge their proficiency in this area.

Technological Proficiency

A web agency should be up to date with the latest technologies and trends in web development. This includes knowledge of various coding languages, CMS platforms, and emerging web standards.

Understand what technologies they work with and how they keep their skills current. Look for agencies that are not only proficient with current technologies but are also forward-thinking and adaptable to change.

Client Collaborative Process

A successful web project requires a collaborative process between the agency and the client. The ideal agency will have a transparent workflow that allows you to provide feedback and be an active part of the project.

Ask about their project management practices, communication channels, and how they involve clients throughout the design and development phases. A web agency that values client input is more likely to deliver a product that meets your vision and goals.

Post-Launch Support and Maintenance

The launch of your website is not the end of the road. Ongoing support and maintenance are vital to keeping your site secure, up-to-date, and performing well. A good web agency will offer post-launch support or have options for maintenance plans.

Discuss their support offerings, including response times, troubleshooting procedures, and potential future updates. Clear expectations for post-launch support can prevent headaches down the line.

Clear and Considerate Contract and Pricing

Transparency in contractual terms and pricing is indicative of a trustworthy agency. Understand the scope of services included in the proposed price and be wary of agencies that provide vague or overly complex contracts.

Look for a comprehensive proposal that outlines the project’s timeline, deliverables, and pricing structure. This clarity will help prevent misunderstandings and ensure you get what you pay for.


Selecting the right web agency in Philadelphia is a significant step toward achieving your digital goals. By considering the factors outlined above, you can ensure that the agency you choose is not only capable but also a good fit for your organization.

Remember, the decision to partner with a web agency is not one-size-fits-all. Take your time, do your research, and don’t be afraid to ask questions. Investing in the right web agency is an investment in your brand’s online success.

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