Keeping our online experiences safe is one of the most challenging tasks in today’s digital landscape. Fortunately, content moderation services are available to protect users from inappropriate content on any platform—from social media to online forums and websites.
The first-line responders when it comes to safeguarding digital spaces are content moderators. They are pivotal in shaping user experience and increasing brand engagement and loyalty.
Content moderators are the unsung heroes of the internet. With the rise of content creators coupled with the ever-changing nature of online media, it is important to learn how content moderators create safe and enjoyable digital environments for users.
Understanding Content Moderation Services
Content moderation is a critical aspect of any business with an online platform. It lays the foundation for a safe, trusting, and dynamic relationship between users and brands. Without moderation, companies run the risk of damaging their reputation.
How Does Content Moderation Work?
Content moderation works by reviewing and removing harmful content online based on pre-existing guidelines set by the platform. It can be a hateful message sent to a user, a disturbing image published on a group, or a video post showcasing violence.
Any form of content that potentially violates the enforced rules and policies will be screened by a team of content moderators. In some cases, the moderation process is automated through artificial intelligence (AI) technology.
However, the role of content moderators is not limited to screening content. They are also responsible for enforcing community guidelines and adapting to changing user behavior and content.
Why is Content Moderation Important?
Content moderation offers numerous benefits for both users and companies. Here are some reasons why content moderation is necessary:
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It secures user safety and privacy.
Through content moderation, users are prevented from being exposed to content that may harm their well-being or disrupt their online experience. This also reduces the likelihood of being victimized by online scams.
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It enables freedom of expression.
If content moderation practices are being implemented correctly, users are free to have positive interactions with other people on the platform. They can voice out their opinions and contribute to the brand’s image.
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It increases customer trust and revenue.
Content moderation is also a worthwhile investment for businesses relying heavily on online traffic for profit. When users have positive online experiences, companies can benefit from increased brand engagement. Consequently, this can drive up sales and ensure business success.
What Types of Content Should Be Moderated?
Business processing outsourcing (BPO) companies, contact centers, and even digital agencies are offering content moderation services. Depending on the business industry, a company may focus on moderating one or several types of content:
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Text and Chat
Hate speech, profanity, and racial slurs are often found in messaging applications, comment sections, discussion boards, and chatbot conversations. These types of written content can stir conflict and promote violence, which can compromise user safety.
These are why text and chat moderation is vital in maintaining safety in digital spaces. It also deals with spam messages and emails disguised as scams.
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Image and Video
User-submitted images and videos may contain sensitive, violent, or graphic content inappropriate for the brand’s target audience. Through content moderation, these visual materials are properly assessed and taken down when necessary. This is essential in safeguarding users and boosting their online experience.
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Social Media
Social media is teeming with harmful content. If left unchecked, the repercussions can disrupt users, online communities, and companies. A business can invest in social media moderation services to avoid this chain reaction.
What is content moderation in social media? What does a social media content moderator do?
Content moderation in social media involves reviewing inappropriate user posts and comments, banning persistent trolls, and flagging community guideline violators. A social media content moderator must ensure compliance with existing platform policies and make these crucial decisions.
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User-Generated Content (UGC)
UGC refers to ratings, reviews, and social posts created by users instead of the brand. With 60% of users believing that UGC is the most authentic form of content, it is imperative for businesses to filter all UGC on their websites and apps.
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Online Profiles
Not all created profiles are real and trustworthy. Interacting on dating apps, in particular, would not be a fun experience if the user cannot verify the identity of the person they’re talking to.
Profile moderation helps weed out catfishers and scammers by authenticating user profiles. Through advanced moderation techniques, signs of suspicious behavior and activities can easily be detected.
What Industries Are Investing in Content Moderation?
The demand for content moderation services is growing across several industries, including the following:
- Media and Entertainment
- Retail and E-Commerce
- Healthcare
- Automotive
- Telecommunications
Challenges Faced By Content Moderators
Although AI-based content moderation systems have been developed, human moderators are still on the frontlines of this crucial process. Due to the nature of their job, they may face certain challenges:
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Volume of Content
Content moderators face the monumental task of managing an immense amount of content daily. It is also difficult to sift through different types of content while addressing violations in real-time.
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Evolving Technologies and Content
With new technologies emerging comes new content formats and online channels. Adapting to evolving trends is a continuous challenge for content moderators.
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Effect on Mental Health
Moderators often encounter distressing content that can affect their mental health. Constant exposure to these types of content can be emotionally taxing and may lead to burnout.
Recognizing the Vital Contribution of Content Moderation Services
Content moderation services are readily available for businesses aiming to secure the safety of internet users and build a better online reputation. These services are especially helpful in this age where newer avenues for consuming and creating content are being developed.
Content moderators play an indispensable role in keeping the internet safe for everyone. Although they often work behind the scenes, it wouldn’t hurt to recognize, support, and appreciate their heroic moderation efforts.
